The Learning Network Effect: Gamification to counter COVID-19 Misinformation

India, Morocco, Cabo Verde, and Timor-Leste

By: Rozita Singh, Head of Solutions Mapping, UNDP India Accelerator Lab, Erika Antoine, and Angelica Gustilo Ong, UNDP Accelerator Lab Global Team

Lockdown Gaming

Deloitte’s 2020 digital media trends survey suggests that since the beginning of the crisis, over a third of consumers globally have for the first time either subscribed to a video or a cloud gaming service, watched esports, or joined virtual sporting events. Half a billion people played Among Us in November 2020, beating giants like Pokemon Go and Candy Crush. 20% of all mobile game downloads in the world this year were from India. At this point, this is more than a circumstantial phenomenon; it’s a turning point.

Photo by engin akyurt on Unsplash

The gaming industry has started to see opportunities to promote healthy physical distancing, hand hygiene, and other preventive habits to curb the spread of COVID-19. Some companies are crowdsourcing gamers to help researchers better understand COVID-19. Others are creating solidarity response funds to support medical workers, educators, children, and creative professionals at risk or those who have been adversely affected by the pandemic.

Since the beginning of the pandemic, the Accelerator Labs have powered UNDP for fast action by conducting various experiments that utilize digital technologies to prevent the transmission of COVID-19 (check out the work in Pakistan with the behavioral analysis of health messages tested on phone lines and in Cabo Verde via an app delivering official information about the virus). The Labs have also focused on supporting the socio-economic recovery of the most vulnerable population, such as women-led small enterprises in Palestine, informal market vendors in Uganda, food producers in Zimbabwe, and vulnerable families in Ecuador.

Recently, the UNDP Accelerator Labs in India, Morocco, Cabo Verde, and Timor-Leste teamed up to use gamification and digital technologies to combat COVID-19 misinformation.

An emergent challenge: Infodemic

As COVID-19 keeps spreading across the globe, so does the risk of infodemic. Research available here.

The World Health Organization explains that “an infodemic is an overabundance of information, some accurate and some not that makes it hard for people to find trustworthy sources and reliable guidance when they need it. It poses a serious problem for public health since people need this guidance to know what actions to take to protect themselves and others, and help mitigate the impact of a disease.”

We’re not just fighting an epidemic; we’re fighting an infodemic.” Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization (WHO)

In India, misinformation spreads like wildfire on ubiquitous platforms such as WhatsApp. For instance, dangerous messages circulated about miracle cures using herbs, alcohol, or cow urine with the false promise of protecting the population from COVID-19. Worse, conspiracy theories accused minority groups of spreading the virus.

As misinformation and stigma impact lives, it becomes urgent for national and global organizations to combat misinformation and promote accurate information.

CoronaChampion 1.0: Debunking Myths Gamification Style

“While our medical COVID-19 warriors fight the pandemic. We as citizens can take action to fight the infodemic together.” Rozita Singh, Head of Solutions Mapping, UNDP India Accelerator Lab

Together wih IPE Global Centre for Knowledge and Development, the UNDP India Accelerator Lab developed CoronaChampion 1.0 a web app game aimed at debunking myths around COVID-19. It targets specifically active social media users, youth groups, community champions, students, and civil society organizations spreading awareness on COVID-19.

The mobile game is intuitive and educational thanks to a very simple user experience. The users are presented with 10 statements about COVID-19 and need to assess if they are true or false by swiping right or left with an avatar, the Corona Champion boy. After every swipe, the result and a brief educational explanation are provided. Simple gameplay, simple language.

The CoronaChampion 1.0 was initially developed in English and later translated into seven Indian languages — Hindi, Bangla, Tamil, Gujarati, Telugu, Marathi, and Malayalam. The first version quickly gained popularity: 10,000 users played the game within the first month of its launch.

From India to Morocco, Cabo Verde and Timor-Leste

“The CoronaChampion game was one of the first collaborations carried out in partnership between various UNDP Accelerator Labs. We started a collective intelligence process with the teams in India, Morocco, and Timor-Leste, who saw the game’s potential. We improved the first version and were able to develop a second iteration.” Sofia Silva, Head of Exploration, UNDP Cabo Verde Accelerator Lab

In Morocco, the UNDP Accelerator Lab team launched the CoronaChampion 1.0 game as part of a UNDP initiative called AKID2030 — COVID-19 (Arabic for certainty). This UNDP platform engages young people to explore the extent to which myths around the pandemic are unverified while they learn factual information. The game has caught on. Celebrities, artists, medical doctors, youth leaders, students, writers, journalists, academia, and regular citizens are partaking in developing uplifting messages, sharing quality information, and putting confirmed facts at people’s fingertips.

“When we looked at how young people spend much more time scrolling social media feeds and are more likely to believe and share pandemic related misinformation, we were hooked to the idea of using gamification to attract young people’s attention.” Najoua Soudi, Head of Solutions Mapping, UNDP Morocco Accelerator Lab

The UNDP Cabo Verde Accelerator Lab deployed the CoronaChampion 1.0 game to get young people’s attention too. It was released in Portuguese through various social media apps such as Viber, Whatsapp, Facebook, and Instagram. The team also reached out to schools and universities to reach more children and teenagers.

And in Timor Leste, the Accelerator Lab team launched the game together with the Ministry of Health. Director-General Mrs. Odete Da Silva Viegas sees it as a way to provide life-saving information and to help reduce panic and anxiety in communities. Since then, the Ministry of Health has promoted the CoronaChampion 1.0 through their newly developed Whatsapp ChatBot, supported by Catalpa International, an International NGO in Timor-Leste. The chatbot has been used by over +10,000 people in Timor Leste, asking over 173,000 questions about the virus and how to prevent its spread.

“Some people were amazed by the fact that eating garlic will not prevent them from being infected by COVID-19. It was so obvious for most Timorese to use garlic as medicine but in this case, eating garlic is not a cure.” Grazela Albino, Head of Solutions Mapping UNDP Timor Leste Accelerator Lab

UNDP Timor Leste via its Accelerator Lab worked with social media influencers to promote the game which has reached 170k people, with over 26.5K people engaging on social media posts.

CoronaChampion 2.0: taking on gender inequalities

Within a few weeks of its launch and promotion, the game was exposed to 6 million individuals. Over 18,000 people played the game, 11,000 of whom were under the age of 19. This second version is available in 12 languages.

Within a few weeks of its launch, CoronaChampion 2.0 was visited 6 million times. Over 18,000 people played the game, 11,000 of whom were under the age of 19.

“An immersive experience like CoronaChampion gives everyone a chance to assess their choices and preferences with regards to personal protective behavior and facts about COVID-19.” Dr. Saurabh Dalal, National Professional Officer, on Emergency, Risk & Crisis Management at WHO, India.

The Learning Network Effect in Action

The CoronaChampion initiative is only a glimpse of the opportunities the Accelerator Labs can bring when working together. It’s the reason why UNDP established the Accelerator Labs, the world’s largest and fastest-growing learning network, to collaborate, learn from each other, build solutions and adapt them to one another, and accelerate the network’s collective efforts to combat COVID-19 and keep up with the new pace of change.

To play the CoronaChampion game, visit the links below:
Version 1: here
Version 2: here

With thanks to our UNDP Accelerator Lab colleagues for their contributions:

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Learn other UNDP Accelerator Lab initiatives tackling digital misinformation here: http://bit.ly/acclabsHIPprojectMedium

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